Privacy Policy

1. Information We Collect

To provide you with a seamless shopping experience, we collect:

• Personal Details: Name, email address, shipping/billing address when you place an order
• Payment Information: Credit card details (processed securely through our payment gateways – we never store full card numbers)
• Account Data: If you create an account, we store your login credentials and preferences
• Behavioral Data: Pages visited, products viewed (to help us improve your shopping experience)
• Device Information: IP address, browser type, operating system (for security and optimization)

2. How We Use Your Information

Your data helps us create that perfect beach-ready experience:

• Process your orders and deliver your swimwear treasures
• Provide customer support (our mermaids are always ready to help!)
• Improve our website and product offerings
• Send you relevant promotions (only if you opt-in – we hate spam as much as you do)
• Prevent fraud and keep your transactions secure
• Comply with legal requirements

3. Data Sharing & Disclosure

We treat your information like our most exclusive swimwear designs – with care and confidentiality:

• Service Providers: We share only necessary information with shipping carriers and payment processors
• Legal Compliance: May disclose information if required by law
• Business Transfers: In case of merger or acquisition, customer information may be transferred
• Never Sold: We will never sell your personal information to third parties

4. Data Storage & Security

Your security is our priority – we protect your data like it’s our most precious seashell collection:

• All data is stored on secure servers with industry-standard protection
• We use 256-bit SSL encryption (the same as banks!) for all transactions
• Regular security audits to ensure your information stays safe
• PCI-DSS compliant payment processing
• Data retention only as long as necessary for business purposes

5. Your Rights

You have control over your personal information:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request removal of your personal data (subject to legal requirements)
• Opt-Out: Unsubscribe from marketing communications at any time
• Restriction: Limit how we use your data
• Portability: Request your data in a machine-readable format

To exercise these rights, contact our Customer Mermaids at [email protected]

6. Cookies & Tracking Technologies

We use cookies (the digital kind, not the delicious kind) to enhance your shopping experience:

• Essential Cookies: Necessary for website functionality (like remembering what’s in your cart)
• Analytics Cookies: Help us understand how you use our site so we can improve it
• Marketing Cookies: Show you relevant ads (you can opt-out of these)
• Preferences Cookies: Remember your settings like currency preference

You can manage cookie preferences through your browser settings. Disabling cookies may affect some website features.

7. International Data Transfers

As we serve customers worldwide (except certain Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

Our swimwear is designed for adults. We do not knowingly collect information from children under 16. If we become aware of such collection, we will take steps to delete the information.

9. Policy Updates

We may update this policy occasionally to reflect changes in our practices or legal requirements. We’ll notify you of significant changes through our website or email.